"searching for golfs new normal”

GolfBIC Online Programme

March 2nd 3rd 4th 2021

This is a new and unique concept for GolfBIC obviously caused by Covid-19 as based on the unknown situation with the pandemic in March 2021. So we have moved to a new event platform. GolfBIC is partnering again with OGRO, the UK Golf Federation and new for 2021 Golf Business News. It will put a new vision on key industry stakeholders working together for the betterment of all our businesses and will given everyone the chance to learn new and valuable ways to grow their businesses and also understand how other major parts of the industry fit together and the issues they face in 2021.

The vision and benefits from joining GolfBIC will give delegates flexibility to visit the show anytime through the event days and for 7 days after GolfBIC closes and also give access to a unique networking opportunity with all exhibitors and some industry speakers. Networking is a valuable asset to us all in the golf industry and supported by the opportunity to present important question to our speakers and presenters everyone should gain benefit to their business. The value of joining GolfBIC 2021 will bring many new ideas to your business and also carries CPD (PGALearn)points for members of the PGA.

The conference will focus on having 45 minute presentations on all sectors of golf, with a Q&A session to conclude. The presentations will be topical and focused on all areas of the golf business and presented by key people in the industry and experience business development presenter.

The show will operate from a new and exciting virtual platform where you will be able to walk around the floor looking at the exhibitors, then enter their booth and connect with the sales and marketing team, see products and supporting videos, discuss and leave your card for further business engagement.

Tuesday 2nd March 21 – All Times are GMT

10.am - Opening by Richard Haygarth – Chairman UK Golf Federation - Richard got into the golf business in 1999 having spent the 80’s and 90’s with PricewaterhouseCoopers in London & Toronto. His philosophy is that golf is for everyone and runs three open access golf facilities where the emphasis is on fun. He is currently developing a fourth site near Heathrow, which will epitomise his ethos of getting people to have fun learning and playing golf in all its forms. When away from the business Richard enjoys the odd round of golf and cycling.

11.am – Rob Maxfield – Chief Executive of the PGA – Golf has been a constant in Robert Maxfield’s life since he first swung a club as a two-year-old. Rob has played off a plus handicap for more than 30 years and is currently plus 4. He has represented England as a Schoolboy and this year played in the Seniors British Open having won qualifying.These on-course talents coupled with his academic prowess earned him a golf scholarship at Florida State University. Rob’s initial intention was to turn professional, but it was while studying there he decided to concentrate on the business and leisure aspects of the game. Consequently, joining the De Vere Group on his return to the UK was a natural progression: the company owned an impressive portfolio of golf resorts, including the famous Ryder Cup venue, The Belfry. A rapid rise saw him promoted to director of golf at The Belfry where he worked at three Ryder Cups and numerous European Tour events. In 2004 he was appointed Golf Director of the De Vere Group. Rob joined the PGA staff in 2006 as Executive Commercial Director, then Deputy Chief Executive in December 2015 and became Chief Executive in April 2017. 

12.Noon - Miklós Breitner- Is the author of Golf Business Monitor, the world #1 B2B golf business blog since 2009 which covers the latest business challenges and initiatives of the golf industry focusing on golf club management and marketing, golf tourism, and golf equipment. In addition to this Miklós is providing golf club marketing consultancy. Golf Inc. Magazine said, "Miklós is one of the savviest consultants in Europe and runs a very popular golf business blog.” Golf Business Monitor is an official media partner of IAGTO, CPG, CNIG, and the Golf Course Association Europe. He is contributing to leading golf business magazines like Golf Inc. Magazine, Golf Management Europe, and Golf Retailing. Since the foundation, some of the leading golf industry players recognized his blog, among them Troon, IMG, European Tour Properties, Zala Springs Golf Resort, Callaway Golf, Club Car, KPMG, Syngenta, John Deere, and many more."

2.pm – Scott Seaborn – Head of Digital Acceleration at Capita - Is a digital transformation expert, having moved from the early days of mobile advertising and through a range of customer interaction and digital strategy roles. He has helped a range of businesses tackle change and the digital world with positions at advertising giant Ogilvy, Aimia (the owners of loyalty systems encompassing millions of customers globally, including the Nectar card) and international consultancy firm Wipro. Scott has witnessed and led the world of mobile from gimmicky ad platform to the dominant method of interaction, going online and an essential tool to everyday life. As Head of Mobile Technologies at Ogilvy Group, his work for a huge range of clients won more than 20 advertising and creative awards. At Aimia he helped reinvent the business by creating a platform for all the company’s brands that married customer data with their mobile data. He looks at the context of whatever change a business must deal with and follows that with a simple to implement process of how to solve the problem and embed on-going innovation into an organisation. Steeped in both digital and transformation, Scott looks at how companies, people and technology come together. As well as considering how businesses can embrace the digital and reinvent themselves for a new era, he also looks at some of the key technological changes that are to come, from what new hardware will do, to the interconnection of our digital profiles, applications of AI to our expectations as consumers. He examines how innovation works (and does not work) and the challenges businesses face.

3.pm – Jay Karen – CEO – National Golf Course Owners Association- Climate Change in the Golf Industry Things are changing in the world around golf, but is the industry keeping up with those changes? In some places, yes. In others, no. Let’s examine the data and the stories from the US golf market to identify real threats and our best opportunities to succeed for another generation. The climate is changing in our industry - let’s be sure to survive and thrive. Jay Karen is the CEO of the NGCOA where he leads the US golf industry’s trade association. Jay has chaired the board of the industry-wide coalition, We Are Golf, and served on the Golf USA Tee Time Coalition board, a joint initiative with the PGA of America, and the advisory board of the World Golf Hall of Fame. The Wall Street Journal, Bloomberg, CBS Radio, New York Times, Washington Post, NPR, the Golf Channel, Golf Digest, and others call upon Jay for his insights on the golf industry. Jay has also served as CEO of two associations in the lodging industry, on the board of directors of the US Travel Association, and currently serves on the ASAE board of directors. 

4.pm - Elisa Gaudet - President- Executive Golf International – Elisa Gaudet has 20 years of golf industry experience in the U.S., Europe and Latin America including executing the 2002 EMC World Cup for the PGA TOUR. She also headed up sponsorship, marketing and PR for the Tour de las Americas (Latin PGA Tour) is experienced in TV rights negotiations, sponsorship procurement and activation, marketing, player relations benchmarking studies and large-scale destination marketing. Elisa founded Executive Golf International, a strategy driven golf marketing firm that was responsible for creating Women’s Golf Day among many other notable projects and clients. Elisa created the strategic blueprint and founded International Women’s Golf Day, started in 2016, this global event is held on the same day (first Tuesday in June) everywhere around the world. To date over 900 locations in 56 countries have participated engaging thousands of women worldwide through the game of golf thus creating a global movement. In a historically male dominated sport, International Women’s Golf Day transcends language, culture, religion, politics and age. The ability to mobilize and scale very rapidly, 68% growth in year two, has generated significant interest from the sports and business industry.

Wednesday 3rd March 21– All Times are GMT

10.am - Lodewijk Klootwijk – Chief Executive of the Golf Course Association Europe - Lodewijk is passionate about the growth of the game of golf. He is dedicated to find what it takes to get and keep people into golf. In his 25 years in the golf industry in various roles he keeps picking up new insights. This organization represents 14 national golf course associations and more than 1.100 courses in 21 countries in Europe. The association has three main goals: Grow the game of Golf, Represent the Golf Courses on a European level and Professionalize the golf business. Lodewijk is also chief executive of the Dutch Golf Course Association. Lodewijk is member of the advisory council of the Golf Environment Organisation, treasurer of the Dutch Turfgrass research Foundation. Lodewijk has been in the golf business since he graduated at the University of Amsterdam. He managed various golf courses in Holland. He did various presentations and was voted best keynote in 25 years at the NGCOA Canada conference.

11.am – James Wilkinson – Founder and Managing Director – Albatross Digital - With two decades of digital experience working with some of the world’s leading entertainment companies, James switched bands and loud music for greens and fairways in 2014.For these past 6 years, James has transitioned these skills to helping some of the industry's leading golf businesses who have been attracted to Albatross’ new and dynamic approach to digital marketing.

12.Noon – Craig Tracey – Chairman - APPGG & MP -"Craig Tracey was born in Durham and attended the city’s Framwellgate Moor Comprehensive School. He moved to the Midlands in 1996 and started his own business aged 21, which he ran for 20 years before being elected as member of Parliament for his now home constituency of North Warwickshire in 2015. In the 2015 election, he was defending the Conservatives smallest majority of 54, increasing it to 2,973. In subsequent elections that majority has grown to its current 17,956 - the highest ever recorded in the constituency.In Parliament Craig has served as Parliamentary Private Secretary to several Ministers, as well as two Secretaries of State - RT Hon Penny Mordaunt (DFID & Women & Equalities) and Rt Hon Andrea Leadsom. He has chaired the All Party Parliamentary Group on Golf since 2017 and is very proud to have the PGA Headquarters, Belfry Hotel and Forest of Arden golf resorts based in his constituency."

2.pm – Keith Pelley – CEO European Tour - Canadian Keith Pelley became the fourth Chief Executive in the history of the European Tour on Monday August 3, 2015. Since then, he has overseen a period of significant evolution and modernisation, emphasising the Tour’s guiding principles of being innovative, inclusive, and global. He has also overseen a closer collaboration with the women’s game and the introduction of the ground-breaking Golfers with Disability programme in conjunction with the European Disabled Golf Association (EDGA). In November 2020 he was instrumental in the European Tour signing a ground-breaking Strategic Alliance with the PGA Tour in the United States which will see global golf’s two pre-eminent Tours now collaborate on all facets of the professional game.

3.pm – Phil Anderton – R&A Chief Development Officer - Phil joined the R & A as Chief Development Officer in August 2020, taking on the responsibilities for the operational and strategic activities of Golf Development and Amateur Championships, with the additional responsibility for Sustainability, the British Golf Museum and for The R&A’s overseas operations in Singapore and Argentina. Phil has a wealth of knowledge and experience of implementing and delivering on business strategy: he has worked in brand management at Procter and Gamble, Global Strategic Marketing at The Coca-Cola Company, general management roles at Scottish Rugby Union, Hearts Football Club, and the ATP Tour, where Phil was Chairman of the ATP Finals and he has latterly run his own business consultancy.

4.pm – Colin Mayes - Chief Executive - Burhill Group Limited - With 40 years’ experience within the hotel, leisure, golf, and hospitality industry. His expertise includes managing new start-ups, company turnarounds in both home and international markets and venture capital sponsored businesses. Colin is currently the CEO for Burhill Group Limited a Guinness family-owned business that operates 10 golf courses (pay and play and membership clubs) in England, Adventure Leisure Ltd (indoor & outdoor social entertaining) together with an extensive property portfolio. Before this he was CEO of Old English Inns PLC, Managing Director of Greene King Pub Company, Managing Director Magic Pub Company and Executive Director at Forte Plc (hotels & catering). He has also held non-executive board positions at Active Luton Ltd, Charles Wells Limited and Cranfield University. In addition to his role at Burhill he is the current President of the UK Golf Federation that represents the interest of golf course owners and he also acts as an adviser to Active Luton Leisure Trust as part of his community involvement. Colin is also a keen sportsman and family man and enjoys playing golf and competes at national and international level in Masters swimming events.

Thursday 4th March 21 – All Times are GMT

10.am – Eddie Reid - Managing Director, TGI Golf PartnershipEddie Reid has been named among the ‘most powerful in European golf by influential US publication Golf Inc and has more than 30 years’ of retail experience and has been instrumental in developing the TGI Golf Partnership into one of golf’s leading retail services group, assisting the UK and Ireland’s leading PGA Professionals and golf venues to run successful and profitable retail businesses. He became Managing Director in 2007 having previously been the group’s first employee as a retail development manager. In his time at the helm the group has enjoyed steady year-on-year growth with the company now turning over in excess of £110m through its retail partners - a substantial increase from the £15m of collective retail in 2002.

 11.am – Fame Tate – Owner Stanedge Golf Club - In 2004 Fame Tate turned professional with a handicap of +5 and played across the world achieving top ten places in professional competitions.Sadly,Fame had to retire as a playing professional from the tour in 2010 due to injury.In 2012 Fame launched, the Fame Golf Academy which she set up to coach and introduce people to golf.Following working as a coach atTaptonPark Golf Club andBarlboroughLinks Golf Club, Fame grabbed a rare opportunity to purchase here own golf club, whenStanedgeGolf Club closed at the end of 2018. Fame acquired the facility and has turned it around in a very short space of time from arun-downclubhouse and neglected golf course to a thriving golf club and place to be.Fame was chosen to coach at the 2019 Solheim Cup at Gleneagles in Scotland, worked as part of the coaching staff at the Ladies Open Golf Championship at Woburn and had been asked by the R&A to work in the "Swing Zone” at the 2020 Open Golf Championship at RoyalSt. Georges in Kent.Fame now focuses all her time and energy into her vision forStanedgeGolf Club, where "we aim to make golf fun and accessible atStanedgeGC to both visitors and members alike. We have developed a very inclusive and open policy, allowing people to feel welcome, comfortable, and relaxed whilst enjoying their experience at the golf club either on the course, in the clubhouse or learning to play the game with the help of our PGA Professional staff.

 12.Noon –David Glenwright – Head of Training - JC Social Media Limited - David is a social media trainer and strategist with over 8 years of experience in working with brands of all shapes and sizes to help them develop their digital marketing skills and implement campaigns that deliver meaningful results. Based in the West Midlands, he was one of the first 8 trainers in the UK to be accredited directly by Facebook under their ‘She Means Business’ programme to support entrepreneurs.

 1.pm - Mark McDonnell – Co Founder of Modest Golf Management- Mark has worked in the sports industry for over 16 years initially starting out working in the football world before moving across into the golf industry when he was 24 years old. Mark has since worked for two leading brands in golf, Srixon and TaylorMade adidas Golf. The latter in which he was employed as one of the youngest account managers in their history, winning account manager of the year in only his second year with the brand. Mark has a vast amount of experience in working with high profile client, lifestyle management and works with many corporate companies on a daily basis. Mark also heads up the Horan and Rose biannual charity event and is Tournament Director of the ISPS World Invitational. More recently, The R&Ahas appointed golf management companyModest! Golfto develop a series of future grassroots programmes aimed at inspiring more young people into golf and retain them within the sport. The new programmes will be launched later this year and provide more opportunities for young people to be introduced to golf through offering fun and accessible formats of the sport that are more in tune with how today’s generation uses its leisure time.

2.pm – Tom Brooke – CEO - GCMA - Tom has been involved in the golf industry for 15 years. He spent 8 years as a Golf Club General Manager with Crown Golf, before becoming Managing Director of Glendale Golf, a multi-course operator, in 2013. During this time, Tom also served on the Board of the UK Golf Federation. In September 2020, Tom joined the GCMA as its new CEO and has since been working to progress the strategic direction of the association, with the priority of enhancing professional and personal development services for its members.

3.pm – Jackie Davidson – R&A – Women in Golf Charter - Jackie joined The R&A as Assistant Director - Golf Development in June 2017, having worked with Scottish Golf, latterly as Head of Development, for 6 years. In addition to supporting the Golf Development team’s work with affiliates and overseeing the University and Scholarship programme, a core responsibility is to manage The R&A's work in and around women and girls golf, including the Women in Golf Charter, the Women in Golf Leadership Development Programme and the recently launched #FOREeveryone campaign. Health and fitness and sport have always been a passion of Jackie's, having previously worked for the Scottish Fire Service as their Senior Occupational Fitness Advisor and in her sporting career, prior to golf,as CEO of Scottish Cycling and President of Triathlon Scotland. Jackie recently stepped down as a Director of the Board of Commonwealth Games Scotland, a post held for over 13 years.She was appointed to the Board of Scottish Swimming in 2018 and still maintains her volunteer role as Chair and Trustee of a 500 member strong football club. In her spare time Jackie ‘enjoys’ completing Ironman in events!

4.pm - Closing Comment by Doug Poole – CEO UK Golf Federation - With four decades of experience working in the golf industry Doug’s knowledge covers most areas of the golf business. Initially as a member of the PGA attached or head professional at Coombe Hill and Lindrick Golf Clubs, then many years in golf and corporate travel as Director of Golf for British Airways and then on to owning his own travel company, through to Managing Director & Franchise owner of Golfsmith Europe –owner and distributor for some major brands included Lynx Golf, MacGregor, and Greg Norman Clothing. Along this journey there have been some key positions held in golf development with Board Member positions for England Golf and the Golf Foundation and a few Chairmanships, British Golf Industry Association and Stonecheck plc. But most exciting is his current position as CEO representing the proprietary and commercial golf facilities where he has seen membership climb in just over two years to 1,000 members plus.

Entry Cost for the Conference and Show

UK Golf Federation Members - £25.00 + VAT

Non-Member - £50.00 + VAT

Click to Join GolfBIC - https://golfbic.online or https://golfbic.online/main-auditorium



 

Breaking News! GolfBIC Online

March 2nd 3rd 4th 2021

This is a new and unique concept for GolfBIC obviously caused by Covid-19 as based on the unknown situation with the pandemic in March 2021. So we have moved to a new event platform. GolfBIC is partnering again with OGRO, the UK Golf Federation and new for 2021 Golf Business News.  It will put a new vision on key industry stakeholders working together for the betterment of all our businesses and will given everyone the chance to learn new and valuable ways to grow their businesses and also understand how other major parts of the industry fit together and the issues they face in 2021.

 


This is a new and unique concept for GolfBIC obviously caused by Covid-19 as based on the unknown situation with the pandemic in March 2021. So we have moved to a new event platform. GolfBIC is partnering again with OGRO, the UK Golf Federation and new for 2021 Golf Business News.  It will put a new vision on key industry stakeholders working together for the betterment of all our businesses and will given everyone the chance to learn new and valuable ways to grow their businesses and also understand how other major parts of the industry fit together and the issues they face in 2021.