UK Golf Federation news

What’s driving the demand? Is it a new-found love of golf’s sporting challenge? Or is it something deeper; an instinctive response to the freedom of spending time outdoors? 

Environmental psychology – which includes explaining the effects and wellbeing benefits of our interactions with green spaces and nature – may have the answer. For clubs and courses, it might also offer important insights on how golf can broaden its appeal and develop its sales messages for audiences that appreciate and value access to green spaces more than ever. 

Coming up in this feature, we’ll be speaking to: Environmental psychologist Prof. Jenny Roe from the University of Virginia Olympic golf course architect, Gil Hanse Jonathan Smith of GEO Foundation. Also, we learn from a top European resort that employs a biologist to enhance its environment, a superintendent who sees his team as environmental custodians – and we catch the buzz with Operation Pollinator, a Syngenta initiative to introduce beneficial wildflower areas to golf courses around the world. 

Click the link to read the full report.’The new value of golf’s green spaces’