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Overseeing marketing activity for all the turfcare machinery and equipment brands in the Reesink portfolio, Rochelle says it was Reesink’s established reputation, values, great work ethic and ideas sharing culture that appealed to her most about the role, as well as working in a new industry.
"Reesink Turfcare is a well-established company and its reputation preceded it,” she says. "With a great work ethic, the values of the company and the way staff are encouraged to share their ideas to come up with new solutions for ongoing projects was an exciting aspect of taking on the role. Plus, my marketing experience with commercial vehicles and dealer network support lends itself well with this new and interesting industry. "With the marketing machine fully up and running, I was excited to get stuck straight in to see how it all worked. Over the past couple of months, I have seen great potential for how the marketing department can be developed, in supporting the business as a whole and taking it to that next level.”
Rochelle has already recruited another member to the team and Nichola Spinks joins the company as marketing assistant. Reesink’s marketing department is a vital part of the business, as well as coordinating all of Reesink’s turf marketing programmes in the UK, it also organises all the shows and events the company attends throughout the year too. Rochelle concludes by saying: "There’s no question there’s definite potential for future growth for the team!”