UK Golf Federation news

(Pinehurst, NC.) Golf Pride, an industry leader in golf performance equipment, is celebrating the annual trip to Augusta, GA with the unveiling of its 2024 Honorary Starter grip, a commemorative version of the MCC Plus4™ that is available through select retailers beginning April 8. Golf Pride has a long and storied history of success in Augusta with its first victory coming in the 1967 tournament. Over the last 56 years, Golf Pride has been trusted by the hands of 43 champions, including an unprecedented run of 17 consecutive victories between 1987 and 2003. Golf Pride’s MCC collection is the most widely used golf grip in the world. This is true at the amateur level as well as all professional tours across the globe. In fact, MCC will be trusted by many of the athletes competing in the 2024 tournament. Golf Pride expects to be in the hands of at least 80% of players in Augusta with MCC representing 30% of those players. As such, this grip is designed to evoke the prestige, lore and mystique of the tournament and pays homage to the success of both Golf Pride and MCC over the years in Augusta. As with all MCC Plus4 models, it is a hybrid golf grip designed with a larger lower hand section that simulates four additional wraps of tape to encourage lighter grip pressure, reduced tension, and increased speed. "The first major championship of the season is here and we are proud to have been trusted by the hands of so many past champions in the event’s storied history,” says James Ledford, President of Golf Pride. "The legends who have chosen our grips over the past 60 years are a testament to the innovation, quality and longevity of our brand. The Honorary Starter pays tribute to the past while utilising the modern technology that has made Golf Pride the most recognisable grip brand in the world.” The 2024 limited edition design will be available in both standard and midsize. For more information on Golf Pride, please visit golfpride.com or follow the brand on Instagram, Facebook, Twitter and YouTube. About Golf Pride Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, NC, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard – in performance and design. To learn more about Golf Pride, go to golfpride.com. About EAT Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment using power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com