UK Golf Federation news

Partnering with adidas is a strategic decision grounded in the brand’s unparalleled leadership and credibility with the sport. As a global icon in sportswear, adidas continues to lead in offering golfers products that feature the latest technology combined with stylish design. Through this partnership, all those who interact with facilities operated by The UK Golf Federation will have a connection to the brand’s relentless commitment to push the boundaries in golf performance. 

Richard Haygarth, Chairman of The UK Golf Federation and Owner of Maple Leaf Golf, expressed his enthusiasm for the partnership, stating: "We are excited about the new opportunities that this partnership will bring to our members. This collaboration will enable adidas to showcase their premium products to our members and contribute to the growth and innovation of the golf industry."

Andrew Law, General Manager at adidas Golf - EMEA, echoed the sentiment: "We are thrilled to embark on this partnership with the UK Golf Federation. By joining forces, we aim to elevate the golfing experience for enthusiasts across the UK and drive innovation within the industry." 

Both parties are eager to leverage their combined expertise and resources to benefit their members and the wider golfing community. As part of the partnership, UK Golf Federation members will enjoy enhanced membership benefits, while adidas will gain access to a broader audience of golfers in the UK.   

About The UK Golf Federation The UKGF is a not-for-profit organisation now with over 1,200 member facilities whose aims are to represent and support the interests of proprietary, and commercially operated golf courses and driving ranges in the UK. It takes a key role in providing leadership in discussions with Government and golf’s governing bodies on all matters that impact commercially minded golf facilities. The Federation has a programme of benefits and opportunities for its members to enable them to understand and develop their business. Its mission is to "grow golf participation through open access golf facilities and grow the bottom line”. 

About adidas - adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.