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06/03/2025
Golf Genius and Confederation of Professional Golf [CPG] Expand Longstanding Relationship With CoachNow Partnership [L-R] CPG Chief Executive, Ian Randell, with Head of Marketing for Golf Genius International, Tom Bentley
As part of the agreement, CoachNow becomes a ‘Coaching Software Supplier’ to the CPG and will assist PGA Professionals and coaches across its network with the running of their coaching businesses through preferential product access and pricing, as well as educational content and resources on the business of coaching. Ian Randell, Chief Executive of the CPG, said: "Evolving the way golf coaches engage with their clients towards a more relationship-based model is key to driving long-term success for golfers and coaches. We fully believe in the tools and capabilities provided within the CoachNow platform to achieve that progression for every golf professional and coach and thus furthering their position as golf’s ultimate influencer. "We are therefore delighted to be expanding our longstanding partnership with Golf Genius to now embrace CoachNow, supporting our efforts to innovate and provide world-class learning and business opportunities to PGA Professionals and coaches, and urge those interested in developing their coaching businesses to take advantage of this exclusive offer and access to the CoachNow platform.” Trusted by the world's best coaches, academies, and national programmes in 140 countries worldwide, CoachNow is a technology platform that helps PGA Professionals build successful coaching businesses with enhanced athlete collaboration, communication and coaching tools. Craig Higgs, Managing Director of Golf Genius International, commented: "CPG are a key partner in the game of golf who drive standards in the business of golf coaching across the globe. We’re really pleased to be working with them, their Member Country PGAs and consequently, their PGA Members to drive world-class coaching through technology. Our entire team is looking forward to an innovative and industry-evolving partnership.” Exclusively available to PGA members and coaches of the CPG network, the member offer includes 4-month’s free trial access to CoachNow Pro, followed by a discounted price on all plans after the free trial period has concluded. Any interested and eligible members can find out more at https://coachnow.io/cpg or by contacting emea@coachnow.io. ### For more information, contact: Phil Craghill Co-CEO GMS E: phil@gmsagency.com T: +44 (0) 1438 718 399 M: +44 (0) 7775 901 977 @GMSGolf @GMS_Golf GMS ### About Golf Genius Golf Genius provides innovative golf solutions to over 10,000 private clubs, public courses, resorts and golfers in over 60 countries. Golf Genius also serves national associations including the USGA, Golf Ireland, England Golf, Japan Golf Association, the Legends Tour, the European Tour, and the PGAs of America, Australia, Belgium, Canada, Japan, Portugal and New Zealand. Golf Genius also operates and maintains the GHIN system in the U.S. for the USGA. Golf Genius has more than 300 team members, including 75 PGA professionals, with sales and support operations in the United States, Canada, Japan, the UK, Europe, Australia and New Zealand. For more information, please visit golfgenius.com. About Confederation of Professional Golf [CPG] The Confederation of Professional Golf [CPG] is an association of National PGAs, steered through the guiding principles of Togetherness, Collaboration and Development to provide collective voice and opportunities for the benefit of the game. The CPG is also a partner in Ryder Cup Europe as the sole member of the Ryder Cup European Development Trust [RCEDT] and is widely acknowledged as a lead body in the provision of golf development expertise on a global basis through its collaboration with The R&A in its developmental delivery.