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01/04/2026
"Auditing our club’s software showed us we were working around our technology—and gave us the clarity and confidence to
Software development in golf has been a ‘slow burn’ for many years. A combination of incremental upgrades and operational workarounds have created the necessary environments for systems to "function” without needing to be fully optimised for any given club. At the same time, evolving club and service operations have created huge gaps in what clubs need versus what their technology currently provides.
In a national survey conducted by Golf Genius and Players 1st last year, 66% of golf clubs in UK&I said they wanted to explore alternatives to their existing solutions.
Yet, in a landscape full of choice and complexity, clubs also expressed the need for a structured way to properly evaluate their technology, instead of relying on incomplete information, sales demos, or legacy assumptions. Up to now, software decisions have typically been reactive rather than strategic.
A new software framework and self-assessment tool is beginning to change that. Designed to give clubs a holistic, objective view of their systems, it provides a structured way to assess performance, identify inefficiencies, and benchmark against what is now possible.
General Manager at Kilmarnock (Barassie) Golf Club, David Addison, was among the first to complete an audit of his club’s software using these tools. David shared his experiences of the process and how it has driven the club to rethink their approach to software—one focused on enhancing their existing ecosystem, rather than making wholesale changes.
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